What are some techniques for reducing resistance to organizational change?
When education and communication can help reduce resistance to
change by helping employees to see the logic of the change effort. This
technique, of course, assumes that much of the resistance lies in
misinformation or poor communication. Participation involves bringing those individuals
directly affected by the proposed change into the decision-making process.
Their participation allows these individuals to express their feelings,
increase the quality of the process, and increase employee commitment to
the final decision. Facilitation and support involves helping employees deal
with the fear and anxiety associated with the change effort. This help may
include employees counseling, therapy, new skills training, or a short paid
leave of absence. Negotiation involves a bargain: exchanging something of value
for an agreement to lessen the resistance to the change effort. These
resistance techniques may be quite useful when the resistance comes from a powerful
source. Manipulation and cooptation refers to convert attempts to influence
others about the change. It may involve twisting or distorting facts to make the
change appear more attractive. Finally coercion can be used to deal with resistance
to change. Coercion involves the use of direct threats of force against the
resisters.
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