How do you know if you need this license for a use of x264? Here's a
short rundown, though it is not a substitute for legal advice:
1. Is your application GPL? If so, you don't need this license.
2. Is your application server-side only and not distributed to
customers? If so, you don't need this license.
3. Is your application not GPL-compatible (e.g. proprietary),
distributed to customers, and links to x264? If so, you do need this
license.
https://mailman.videolan.org/pipermail/x264-devel/2010-July/007508.html