“一夜成名”是如何练成的

  《愤怒的小鸟》是Rovio的第52款游戏。他用了8年时间,在最终创造出这超凡一击之前,他濒临破产。Pinterest是有史以来发展最快的一 家网站,但它为此奋斗了漫长的岁月。Pinterest的CEO最近说,在成立的第一年,“访问量少的可怜”,如果他听从了那些人们津津乐道的创业建议, 很可能就退出了。

  你通常听到的创业故事都是在他们成功之后的,而不是在他们苦苦奋斗的阶段。这使人们产生了一种常识性的错觉:那些公司都是一夜成名的。可是几乎每一 次,当你知道了其背后的故事后,你会发现,在“一夜成名”之前,却是另外一个创业者们辛苦耕耘多年,只有少数几个朋友、用户、投资者支持的不同故事。

  创业很难,但蜕变也可能发生在不可思议的一夜之间。你需要的是存活足够长的时间,坚持下去,最终创造出你的第52款游戏。

原文链接:http://www.linuxeden.com/html/news/20120329/122230.html

英文原文:

The myth of the overnight success

  Angry Birds was Rovio’s 52nd game. They spent eight years and almost went bankrupt before finally creating their massive hit. Pinterest is one of the fastest growing websites in history, but struggled for a long time. Pinterest’s CEO recently said that they had “catastrophically small numbers” in their first year after launch, and that if he had listened to popular startup advice he probably would have quit.

  You tend to hear about startups when they are successful but not when they are struggling. This creates a systematically distorted perception that companies succeed overnight. Almost always, when you learn the backstory, you find that behind every “overnight success” is a story of entrepreneurs toiling away for years, with very few people except themselves and perhaps a few friends, users, and investors supporting them.

  Startups are hard, but they can also go from difficult to great incredibly quickly. You just need to survive long enough and keep going so you can create your 52nd game.

原文链接:http://cdixon.org/2012/03/16/the-myth-of-the-overnight-success/

posted @ 2012-03-29 09:23  秋天掰穗人  阅读(123)  评论(0)    收藏  举报