excel从“访问来源”判断搜索引擎来源：
=IF(ISNUMBER(FIND("aladdin",[@访问来源])),"百度aicaigou",IF(ISNUMBER(FIND("sogou",[@访问来源])),"搜狗",IF(ISNUMBER(FIND("so.com",[@访问来源])),"360",IF(ISNUMBER(FIND("sm.",[@访问来源])),"神马",IF(ISNUMBER(FIND("baidu",[@访问来源])),"百度","")))))
excel从访问来源判断是否为竞价链接：
=IF(COUNT(FIND({"php","cpc"},[@访问来源])),"竞价","SEO")
excel从访问来源判断来源设备：
=IF(COUNT(FIND({"m.","wap"},[@访问来源])),"移动","电脑")
