cam·paign

Types of campaigns

• Campaign, in agriculture, the period during which sugar beets are harvested and processed
• Advertising campaign, a series of advertisement messages that share a single idea and theme
• Blitz campaign, a short, intensive, and focused marketing campaign for a product or business
• Civil society campaign, a project intended to mobilize public support in order to instigate social change
• Military campaign, large scale, long duration, significant military strategy plans incorporating a series of inter-related military operations or battles
• Political campaign, an organized effort which seeks to influence the decision making process within a specific group

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

A civil society campaign is one that is intended to mobilize public support and use democratic tools such as lobbying in order to instigate social change. Civil society campaigns can seek local, national or international objectives. They can be run by dedicated single-issue groups such as Baby Milk Action, or by professional non-governmental organisations (NGOs), such as the World Development Movement, who may have several campaigns running at any one time. Larger coalition campaigns such as 2005's Make Poverty History may involve a combination of NGOs.

A military campaign is large-scale long-duration significant military strategy plans incorporating a series of interrelated military operations or battles forming a distinct part of a larger conflict often called a war. The term derives from the plain of Campania, a place of annual wartime operations by the armies of the Roman Republic.

A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. In modern politics, the most high-profile political campaigns are focused on general elections and candidates for head of state or head of government, often a president or prime minister.

六级/考研单词: harvest, advertise, intensive, mobilize, militant, duration, integrate, medium, utilize, diverse, democracy, nationwide, dedicate, coalition, seldom, derive, electoral, referendum, prime