四川宜宾五粮液

Yibin (simplified Chinese: 宜宾; traditional Chinese: 宜賓) is a prefecture-level city in the southeastern part of Sichuan province, China, located at the junction of the Min and Yangtze Rivers. Its population was 4,471,840 inhabitants according to the 2010 census of whom 836,340 lived in the built-up area made of Cuiping District.

A prefectural-level municipality (Chinese: 地级市), prefectural-level city or prefectural city; formerly known as province-administrated city (Chinese: 省辖市) from 1949 to 1983, is an administrative division of the People's Republic of China (PRC), ranking below a province and above a county in China's administrative structure.

The city's industry focuses on electronics, food products, and power generation. It also produces paper, silk, and leather products. The surrounding region is rich in agricultural resources, growing rice, barley, oil seeds, sesame, and tea.

The largest employer in Yibin is Wuliangye, a company best known for Wuliangye, a brand of sorghum-based distilled spirits known as baijiu. The Wuliangye Group grew from a small company employing just 300 people in 1977 into a large company employing over 20,000 on a seven square kilometer plant. According to an August 2005 article in a securities weekly, the Wuliangye Group is 72% state owned and provides 70% of the revenues of Yibin City, a major regional center at the head of the Yangtze in southeastern Sichuan. In 2004 6,225 retired military worked for the company, out of a total work force of over 20,000. One third of top management positions are held by retired members of the military. Unsuccessful efforts to diversify its business, poor transparency and a murky ownership pictures are among the company's problems today. However, liquor is not the sole product of the WuLiangye Group. It also provides the specialized high-tech anti-counterfeit packaging and printing business and engineering services. Wuliangye now contributes about 60% of Yibin's GDP.

仅转载以上信息，不代表赞同其观点。

六级/考研单词: province, junction, inhabit, accord, census, municipal, administer, rank, electron, silk, brand, distil, militant, tertiary, transparent, liquor, parcel

在唐代，戎州官坊用四种粮食酿制了一种“春酒”。唐代大诗人杜甫大约在公元743年到了宜宾，当时的戎州刺史杨使君在东楼设宴为他洗尘。杜甫尝到了春酒和宜宾的特产荔枝，即兴咏出“重碧拈春酒、轻红擘荔枝”的佳句。春酒后来便改名为“重碧酒”了。在五粮液的酿制工艺成形过程中，比较为重要、比较具影响的当数“姚子雪曲”。它是宋代(公元960年-1279年)宜宾绅士姚氏家族私坊酿制，采用大豆、大米、高粱、糯米、荞子五种粮食。“姚子雪曲”是五粮液比较成熟的雏形。

到了公元1368年的明朝初年，宜宾人陈氏继承了姚氏产业，总结出陈氏秘方，五粮液用的就是“陈氏秘方”。此酒两名，文人雅士称之为“姚子雪曲”，下层人民都叫“杂粮酒”，这就是而今五粮液的直接前身。保留至今的明朝老窖，已有600多年的历史，现仍在使用。1909年，陈氏秘方传人邓子均将酒带到一个家宴上。晚清举人杨惠泉品尝了以后说：“如此佳酿，名为杂粮酒似嫌凡俗，而姚子雪曲虽雅，但不能体现此酒的韵味。此酒是集五粮之精华而成玉液，更名为‘五粮液’是一个雅俗共赏的名字，而且顾名可思其义。”自此五粮液美名问世，悠悠盛名，已将达一个世纪。

来源: 品牌网

五粮液在世界品牌价值实验室编制的2012年度《中国品牌500强》排行榜中排名第19位，品牌价值685.92亿元。