Unit1 Discussing business changes

General7:Unit1 The future

Discussing business changes

Vocabulary

be creative,purpose,developers,develop new and better products,innovate constantly,a competitive industry,Innovations is critical

Word endings,or suffixes(suffixes),can help you identify whether the Word is a verb,noun or adjective.

Verb suffixes

cre-ate

critic-ize

comp-ete

Noun suffixes

The suffixes -ion,-ity and -ism can indicate that the word is a noun.

innovation

creativity

criticism

adjective suffixes

The suffixes -al and -ive can indicate that the word is an adjective.

critical

innovative

Using unless

First conditional with unless

Sentences with unless indicate something that will happen if another event does not happen.Use unless + a present tense clause.Then add a main clause with will

Unless the team can follow the schedule,development will fall behind.


Unless we innovate constantly,we won't stay competitive.

Sentences with unless have the same meaning as if + negative verb.

If i don't work hard,i'll lose my job.

Unless I work hard,I'll lose my job.

Expressing purpose

Use to + the base verb to express purpose.

We need more time to brainstorm.

We developed the product to make shopping easier.

You can use in order to,before or after the main clause.to express purpose in more formal business situations.

In order to improve our product,we need to do more research.

We need to do more research in order to improve our product.

You can also use so that to express purpose.It can also come before or after the main clause.

We could change the schedule so that we have time for innovation.

So that we have time for innovation.we could change the schedule.