我们分析了9.12亿个博客文章。以下是我们对于内容营销的了解。

we analyzed 912 million blog posts to better understand the word of content marketing right now.

specifically,we looked at how factors like content format,word count and headlines correlate with social media shares and banklinks.

with the help of our data partner buzzsumo,we  uncovered some very interesting findings.

and now it's time to share what we discovered.

continue reading..

here is a summary of our key findsings.

 

1.long-form content get an average of 77% more links than short articles.therefore,long-form content appears to be ideal for banklink acquisition.

 

2.when it come to social shares,long-form content outperform short blog posts.However,we found diminishing returns for aritcles that exceed 2000 words.

 

3.the vast majority of online content gets few socail shares and banklinks. in fact,94% of all post blogs have zero external links.

 

4.a small percentage of  "power post" get a disproportionate amout of social shares. specifically,1.3% of articles genarate 75% of all socail shares.

 

5. we found virtually no corelation between banklinks and social shares. this suggests that there's little crossover between highly-shareable content an content that peaple link to.

 

6.longer headlines are correlated with more social shares.headlines that are 14~17 words in length generate 76.7% more social shares than short headlines.

 

7.question headlines(titles that end with a "?") get 23.3% more social shares than headlines that don't end with a question mark.

 

8.there is no "best day" to publish a new piece of content. social shares are distributed evenly among posts published on different days of  the week.

 

9.Lists post are heavily shared on social media. in fact,list post get average of  218% more share than "how to" posts and 230% more shares than infographics

 

10.certain content formats appear to work best for acquiring backlinks. we found that "why posts" ,"what post" and infographics received 25.8% more links compared to videos an "how-to" posts.

 

11.the average blog post get 9.7x more shares than a post published on a B2B site.However,the distribution of shares and links for b2b an b2c publishers appears to be similar.

 

we have detailed data an information of our findings below.

 

Long-form content Generates more backlinks than short blog posts

when it comes to acquring backlinks. Long-form content significantly outperform short blog posts and articles.

 

you may have seen other industry studies,like this one,that found a correlation between long-form content and first page Google rankings.

 

However,to our knowledge no none has devestigated why longer content tends to perform so well.Does the google algorithm inherently prefer longer content ? Or perhaps longer content is best at satisfying searcher intent.

 

while it's impossible to draw any firm conclusions from our study, our data suggests that backlinks are at least part of the reason that long-form content tends to rank in google's search result.

 

key takeaway:content longer than 3000 words get an average of 76% more refering domain links than content shoter than 1000 words.

 

the ideal content length for maximizing social shares is 1000-2000 words.

 

according to our data,long-form content generates significantly  more socali shares than short content.

 

However,our research indicate that there is diminishings return once reach the 2000-words mark.

 

in other words,1000`2000 words appears to be "sweet spot" for maximizing shares on social media networds like facebook ,twitter,reddit,pinterest.

in fact, articles between 1k~2k get an average of 56% more social shares than content that is less than 1k words.

key takeaway: content between 1k~2k words is ideal for genarating socail shares.

 

the vast majority of content gets zero links.

this's no secret that backlinks remain extrimely importent google ranking signal.

 

google resently reiterate this fact in there "how google search" report.

 

for a typical query, there are thousands  ,even million of webpage with potentially relevant information. so to help rank the best  pages first. we also write algorithms to evaluate how useful these webpage are.

these algorithms analyze hundreds of different factors to try to surface the best information the web can offer . from the freshness of content, to the number of times your search terms apprear  an whether the page has a good user experience.

if other prominent website on the subject link to the page,that's a good sign the information is high quality.

 

and we found actually getting these links is extremely difficult.

in fact, our data shows  that  94% of content get zero external links

it is fair to say that geting someone to link to your content is tough. and we found that geting links from multiple websites is even more challening.

 

in fact,2.2% of content genarates links from multiple websites.

why is it so hard to get backlinks?

while it is impossible to answer this question from  our data alone, it is likely due to sharp increase in the amount of content that's published ever day.

for example,wordpress reports that 87 million posts were published on their platform in mar 2018,which is a 47.3% increase compared to may 2017