摘要：You are the consultant to a company that produces large household appliances. Over the past three years, profit margins have fallen 20 percent and market share has tumbled to 15 percent of the market ... 阅读全文

摘要：Falling Profits Case In a nutshell: This type of case asks you to explore the possible reasons behind a company's drop in profits. What this type of question is designed to assess: Analytical abili... 阅读全文

摘要：McKinsey consulting uses English in interview. McKinsey look for 3 things in a candidate: 1) Smart: You will go through a paper based test. You will also have case interview. This is the time and pl... 阅读全文

摘要：How to prepare in school at early time A friend ask how to prepare a consulting career when first enters university. Here is some of my understanding. If you are an undergraduate, I have to say you... 阅读全文

摘要：The objective of the interviewer is to take the candidate through a series of steps and see how (s)he can tackle the various levels. The steps can range from identifying a critical issue, to breaking... 阅读全文

摘要：Business Strategy 1． 市场进入类 1）How should an Amreican satellite service provider enter the asian market? 2) 2． 行业分析类 3． 新产品引入类 Business Operation 4． 市场容量扩张 5． 利润改善型 1) 我的公司在赔钱，怎么办？ 2）一家德国汽车制造商近年来... 阅读全文

摘要：一．Business Strategy 1． 市场进入类 l 行业分析（波特5力，市场趋势，市场规模，市场份额，市场壁垒等） l 3C（Competitor, Consumer, Company/Capabilities） l Cost l 市场细分很重要，niche market 2． 行业分析类 l 市场（市场... 阅读全文