跟进

[第3天] 第一封跟进邮件

对于尚未回复你第一封开发信的潜在客户，可以在同一主题行中发送此电子邮件。提供你之前与他们联系过的上下文。此邮件应该是你第一封开发信的修改版本，即以不同的格式传达相同的信息。

This is lynsey from Ningbo lianfeng-group.I know my previous email may not appeal to you,but I decided to reach out to your company only because I was confident that we could add value to your company.

 Is using a solution and the benefit a priority for your company? If so, may I propose a short email exchange or phone call—to decide if a serious conversation is warranted? If not, thanks for your time in considering.

 Please let me know what you decide.

 [第7天] 第二封跟进邮件 —— 新开一个主题并提供不同的价值

以此为切入点，用你的解决方案或产品来提供客户另外一个好处或解决另外一个痛点。并且你也可以尝试在其他时间发送这个跟进邮件。

Hi {first name},

I am reaching out to ask if you are happy with your current system.

We have helped many companies {quote the number}, improve {the benefit of your solution}.

Would you be interested in scheduling a 5-minute call so I could explain how you could better manage your service desk/help desk?

If not, thanks for considering.

I look forward to hearing from you {first name}.

Some links:

{Resource 1}
{Resource 2}
{Resource 3}

[第12天] 第三封跟进邮件 —— 重申call to action

只需在此邮件中重申你的call to action，无需太多解释。这个call to action可以是通话，或将你转接给合适人，或只是回复你的电子邮件。

Hi {first name},

I hope you had a chance to go through my previous email and it did not get buried in your inbox.

Could you connect me with the person who handles {department} in your organization, {first name}?

I look forward to you putting me in touch.

[第18天] 第四封跟进邮件 —— “准”分手电子邮件

如果你在第三次跟进邮件后还没有收到潜在客户的回复，那么就就可以考虑发送“准”分手电子邮件，诸如”如果这不属于贵公司的领域，我非常道歉。我只是想知道我们的产品与你是否有关”。这封电子邮件的目的是寻求他们的跟进许可，如果他们说不，那么你可以停止他们的电子邮件。

Hi {first name},

I hope you had a chance to go through my previous email and it did not get buried in your inbox.

Could you connect me with the person who handles {department} in your organization, {first name}?

I look forward to you putting me in touch.

[第23天] 第五封跟进邮件 —— 新开一个邮件主题并提供有用的资源链接

至此，那些潜在客户对你的方案非常感兴趣，但对你的call to action尚未做出回应。也许是邮件没有在合适的时间发送，也可能是邮件内容现在还不是他们的最重要的事情。这时你可以分享一些对他们的行业有用的有用资料或干货来增加一些砝码。这个跟进邮件主要是进一步培养客户。

Hi {first name},

I was just reading this article about the {impact of something on their business}.

I was hoping to have a small chat around this and talk about the processes in place for this at {company}.

{add social proofs to gain credibility and trust}

Would you mind if I drop a call next Wednesday to introduce myself, {first name}?

 

Dear XXX,

How are you?

I hope your everything is going well.

I wonder whether you have any pending orders or inquiries recently.

If so, please contact me without hesitate, we are sure any of your inquiry will get our prompt attention & reply. Thank you！×××

Best regards,