伏龙再现 我心飞翔

摘要： Starbucks hardly advertises, instead relying on its ubiquitous caf閟 to do the talking and create its 20 percent bump in global brand value. That means keeping them free of the clutter of other brands ... 阅读全文

摘要： In 1998, Hyundai's reputation in the U.S. was so ravaged by a decade of quality problems that the South Korean company considered pulling up stakes. Chung Mong Koo took over that year and began re... 阅读全文

摘要： In the five years leading up to 2003, McDonald's saw its market capitalization fall by $12.2 billion. And this is no Internet stock. The problem was that despite the company's nearly 100 percent b... 阅读全文

摘要： Not long ago, Motorola saw itself the same way its customers did: as a tech-driven seller of products, not a brand. The success of the RAZR changed all that. By ringing the consumer's bell, the hot-se... 阅读全文

摘要： The Google name is stronger than ever: In this year's ranking it gained 46 percent in brand value -- the biggest year-over-year rise of any company ever on the list. Revenues climbed by 105 percent la... 阅读全文