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They are all talking about "Japan's lost 20 years" and "the decline of Japan's manufacturing industry." in fact, Japan has already completed the layout of the manufacturing industry, firmly occupying the high end of the industrial chain, and has achieved a small and beautiful transformation in the process of seeming to retreat into progress.
日本制造业转型之路 The Road to the Transformation of Japan's Manufacturing Industry
First: internal factors
Although some Japanese manufacturers have left the end-consumer market, instead of being forced to withdraw, they have chosen to pull out and shift to a less competitive commercial market that requires higher technology thresholds, and they are still strong competitors. For example, Hitachi elevator, Sharp display screen, Sony camera and so on.
In fact, Japan's domestic electronics manufacturing groups began to adjust their industrial structure a long time ago. As the integrator of the structural adjustment of the manufacturing industrial chain, Japanese industrial innovation institutions play a vital role. It is set up by Japan's Mitsui, Mitsubishi and many other chaebol giants in cooperation with the government authorities. For example, this organization cooperates with Renesa Electronics Co., Ltd., Fujitsu Co., Ltd. and Panasonic Industrial Co., Ltd. to establish a brand-new semiconductor design subsidiary, which combines the advantages of three companies in image processing and communication technology, and is committed to improving the R & D capability of (LSI), a large-scale integrated loop system used in smartphones and automobile brakes.
While strengthening resource integration and cooperation, they are quietly waiting for another area to drive the expansion of the electronics industry. one direction is the Internet of things industry led by smart cities and smart grids. In order to gain a first-mover advantage, Toshiba and Hitachi proposed to the International Electrotechnical Commission (IEC) the establishment of a new standardization technical committee (TC),on power storage systems and obtained approval as early as October 2012. This is the first standardized technical committee in the smart grid field with Japan as the main body, and Japan has also been selected as the international officer responsible for the operation of the committee.
Therefore, relying solely on the comparison of the growth and decline of GDP between China and Japan and the news that some well-known Japanese companies have suffered huge losses or have been acquired by Chinese background companies, publicizing this kind of misreading will only deepen the misunderstanding of the common people. On the other hand, many of the "made in China" that we are proud of are actually doing assembly, and many key technologies are still in the hands of foreign investors.
Second: external factors
In the global market environment, the rapid rise of emerging markets and technology transfer have indeed had a great impact on the Japanese manufacturing industry in recent years. But these shocks are not enough to cause the decline of Japanese manufacturing, only to strengthen its ambition to adhere to the high-quality product line. After all, the impact of cheap productivity and low-cost raw materials in China and other countries on Japanese manufacturing can only stay in markets such as fast consumer goods; in the technology-oriented and high-end durable goods market, the position of Japanese manufacturing is still unshakeable. Think about the rush to buy abroad or the craze for toilet seats and rice cookers overseas.
If you think I'm seeing a single-point case, let me make a list of the well-known Japanese manufacturing giants.
First: Toshiba turns off the "machine"
At the end of 2013, Toshiba closed its factory in Dalian after forming a joint venture with Huizhou TCL Electrical Appliances sales Co., Ltd., and all the televisions in the Chinese market have been manufactured by TCL. Toshiba said that in the future, the group will focus its business on two directions: one is recyclable, clean, portable and highly efficient environment-friendly energy products; the other is to deal with the growing mass of storage products that record human history and nature-hard drives.
Second: Panasonic turns "green"
In 2012, Panasonic sold its Sanyo white goods business to domestic appliance giant Haier for 830 million yuan and announced that it would no longer invest in plasma and liquid crystal displays. Panasonic said that Panasonic executives have long made a proactive transformation plan to shift from focusing on existing businesses to new energy and environmental protection.
Third: Sonny becomes a "doctor".
Sony Corporation of Japan, which established the China headquarters of Sony Information Systems in Dalian in April this year, acquired the life science company of Illinois in the United States as early as 2011 and began to get involved in the flow cytometry business. after close cooperation with Olympus in 2012, in May this year, with the brand-new theme of "cutting-edge technology, committed to medical treatment", Sony Co., Ltd. attended the China International Medical device Expo in Shanghai with new products and solutions. Through the surgical image mobile station, surgical 3D solutions, endoscopic surgery solutions and other comprehensive display of Sony's latest scientific and technological achievements and strong strength in the medical field.
给中国制造的启示 Enlightenment to made in China
First: take the initiative to seek change by combining the trends of Internet +, Industry 4.0, etc.
It is said that "transformation is death, not transformation is waiting for death". We have to understand that transformation is not for the sake of transformation, but to enhance the global competitiveness of enterprises. the key point is to form an advantageous business model and method of operation. The transformation of Japanese home appliance manufacturing enterprises is to transfer manufacturing and reduce costs while concentrating resources on emerging industries. Therefore, the transformation of China's manufacturing industry should also take the initiative to adjust the industrial structure, and the leading industry should gradually shift from the traditional manufacturing industry with high energy consumption, high investment and low efficiency to emerging industries such as high-tech, deep-processing new manufacturing industry and electronic information industry. enhance the competitiveness of products.
Second: focus on quality, craftsmanship and continuous innovation
The craftsman spirit and perseverance of the Japanese can be said to be well known, which is also an important reason for the strength of the Japanese manufacturing industry. For China's manufacturing industry, attaching importance to skilled workers, building a common vision with skilled workers and practicing the spirit of craftsmen can not only help build a more rigorous, skilled and focused corporate culture and produce higher quality products. it can also enable skilled workers to find a sense of self-identity in a highly industrialized and commercialized society and enhance their enthusiasm for independent research and innovation. Promote the optimization of manufacturing process and the improvement of product quality.
Third: enhance the user experience and improve the service ability
In fact, the key to the transformation of the manufacturing industry is the change from "manufacturing" to "service industry" thinking. in the past, the manufacturing industry focused on pre-sale and trading services, but now it focuses on after-sale value-added services. in the past, the key of the manufacturing industry was R & D and production capacity. in the future, the key is operation and user capacity. For the manufacturing enterprises in transition, they must understand that user experience is the key factor in the success or failure of products, and the core pursuit of China's manufacturing industry is to make a warm-hearted product perceived by users.
Fourth: focus, focus, small and beautiful
The success of small and medium-sized enterprises in Japan is first of all due to a high degree of focus. Many enterprises have started in a very inconspicuous field, it is commendable that for decades, continue to study, Excelsior, until a breakthrough. Usually, in order to form differentiation with large enterprises, excellent small enterprises will focus on high value-added, non-standard, customized products. Japan's Ministry of economy, Trade and Industry has designated 17 specific basic manufacturing technologies, including mold technology, forging technology, power transmission technology, and so on, which are key technologies that affect the competitiveness of the manufacturing industry-all of which are in the hands of small and medium-sized enterprises.
In this kind of small and medium-sized enterprises, the internal organization is generally simple, flat, there is no KPI. Entrepreneurs value harmonious interpersonal relationships rather than complex management systems. It is precisely in such an environment that human potential is brought into full play. It can be seen that industrial upgrading may be a process of deepening social division of labor and the continuous emergence of small and specialized, small and sophisticated, small and strong enterprises. for the transformation of China's manufacturing industry, "mass entrepreneurship and innovation" should be encouraged. Successful small and medium-sized enterprises are good at finding their own market gaps in the increasingly diversified needs through communication with customers, especially customers in different industries. On the other hand, the traditional manufacturing industry also needs to learn Internet team management and project management to give its own products and organizations a complete transformation in the spring tide of Internet +.