Xingbang brick making machine usher in a new development opportunities
the confusion in the market fake multi-parts enterprises this going?Global counterfeit auto parts 80% in China!See this alarming figure, I believe that many Chinese owners first impression is that we are not in the use of counterfeit auto parts? Just past the "3.15" before the Chaoyang branch of the Beijing Municipal Industry and Commerce Bureau in the area,brick making machine Wang camp Shenghua Auto Parts City, and seized counterfeit generic brand accessories 700 pieces, worth more than 40 million.Branch Daya Bay, Huizhou Industrial and Commercial Bureau seized counterfeit registered trademark of Shell lubricants 45 barrels of 418 kg.Accustomed ourselves to the Auto Parts City, even if it is dangerous to buy simple accessories have been deceived. Pole does not match with the chaos of the auto parts market, car market opportunities with the growth of car ownership is growing huge.At $ Bo, vice president of the China Automobile Dealers alicey599 Association,cone crusher said recently that China's automobile market is expected to 2012 will increase to about 490 billion yuan, and the automotive after market piece of cake, auto parts account for a large head. Opportunities is great, but the market is chaotic, parts enterprises the go?
Relevant experts believe that the automotive aftermarket is different from supporting the market, in addition to the ability of the marketing system, to end-user-oriented brand building is one of the most critical factors.Such as a brake pads enterprise end customers brand awareness is about 30%, pulling its sales rose to $ 2 billion in 2011 from $ 6,Jaw Crusher000 million in 2007; contrast, after an international first-class the brake pads enterprise in China's auto market sales has remained at 10 million yuan, and the reason for its end customer brand awareness is only 3%. Relative to the local auto parts enterprises, international parts giant apparently has insight into this.Recently, Delphi, Philips,brick making machine Mogul and Tenneco four of the world's top 100 auto parts giant teamed held in Shanghai "Auto parts genuine to the large market of the terminal, and only just opened in 100 cities nationwide activities prelude, is expected the late Bosch more than 50 world-class brand manufacturers also have added to the event.Joint action by the international giant, indicates that competition in the automotive aftermarket is more intense, and the already disadvantaged local parts enterprises, if no positive action,stone crushers I am afraid that the survival of the space will be more and more narrow.
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