Duolingo English Test gains in popularity across China Duolingo 英语测试在中国越来越受欢迎

Duolingo, a United States-based edtech company, is ramping up efforts to expand its presence in China, betting big on the country's growing demand for English proficiency tests.
总部位于美国的教育科技公司 Duolingo，正在积极扩展它在中国的业务，并对中国快速增长的对英语测试的需求寄予厚望。

Since entering the Chinese mainland market in 2020, Duolingo English Test has rapidly gained in popularity, reshaping the landscape for Chinese students seeking to study abroad. Now it is positioning the country as a critical driver of its global growth strategy.
自从2020年进入中国大陆市场以来，Duolingo 英语测试获得快速的推广，重塑了中国留学生寻求国外留学的格局。现在它正把中国定位为它在全球增长策略的关键驱动力。

"China is one of the most important overseas markets for Duolingo and the Duolingo English Test," said Rogelio Alvarez, vice-president of business for Duolingo and general manager of the DET. "It has the largest foreign language learning population in the world. We have invested in China-specific studies and initiatives, and we will continue to do so."
Duolingo 商务副总裁兼 DET 总经理的 Rogelio Alvarez 表示 “中国是 Duolingo 和 Duolingo 英语测试最重要的海外市场之一。它拥有世界上最大的外语学习人口。我们已经投资针对中国的研究和倡议，并且我们将继续这么做。”

DET is used as proof of students' English language proficiency for applying to universities overseas. It has changed traditional English testing norms by offering tests at a quarter of conventional costs — anytime, anywhere. Currently, over 5,500 top global institutions accept the test, including 96 of the top 100 universities as ranked by US News.
DET 被作为学生申请外国留学时的英语能力证明。它改变了传统英语测试的规范，可以随时随地以原来四分之一成本进行测试。目前，全球有超过5500所机构接受该测试，包括《美国新闻》排名前100大学中的96所。

Wang Chen, head of China growth for the DET, emphasized this convenience: "DET has already served hundreds of thousands of Chinese test-takers from over 1,300 cities and counties, helping them cross language barriers and achieve their study-abroad dreams." The test has seen a surge in adoption, especially in top-tier and emerging cities where demand for overseas education is robust.
DET中国增长负责人陈万，特意强调了它的便利性：“DET 已经为来自全国1300多个市县的，数十万计的中国考生提供了服务，帮助他们跨越语言障碍，实现留学梦想。” 该考试的采用率激增，特别是在对留学教育需求旺盛的一线和新兴城市。

Kevin Hostetler, head of institutional success of the DET, highlighted that DET not only offers an option that is more convenient and accessible than taking a traditional English test, but also helps expand the reach of institutions to find students. "Most of the traditional test centers are located in large cities. For many applicants who might live in a suburb or a rural part of the country, they now have access to the DET, which then expands their abilities to apply to universities," he said.
DET成功机构负责人 Kevin Hostetler，强调DET不仅提供了一种比传统英语考试更加方便和更容易获得的选择，也帮助扩大了机构寻找学员的范围。他表示 “大部分传统的考试中心都在大城市。对很多住在郊外或农村的申请者，他们现在可以进入DET，这帮助他们提升了申请大学的能力。”

Duolingo data show that Chinese students, known for their diligence, tend to take the DET multiple times, striving for higher scores. "Compared to other countries, Chinese students take the test the most often," said Wang. "Their dedication to improving their scores reflects their seriousness about studying abroad."
Duolingo 数据显示，以勤奋著名的中国学生，倾向于多次参加DET考试，以获得更高的分数。王表示 “与其他国家相比，中国学生参加考试是最频繁的。” “他们致力于提高分数，反映了他们要去外国留学的认真态度。”

Moreover, with an average age of 21, the demographic of DET test-takers in China is notably younger than their international counterparts. "The growing number of high school students preparing to study abroad is a clear sign that demand for foreign education is starting earlier in China," noted Wang.
此外，DET中国考生的平均年龄为21岁，明显比国际其他考生年轻。王指出：“准备出国留学的高校学生越来越多，这清楚地表明，在中国更早出现对外国教育的需求。”

Among Chinese students' study-abroad destinations, while the US remains a popular choice, countries like the United Kingdom, Canada, Australia, and Singapore are attracting an increasing number of Chinese students, DET data show.
DET数据显示，在中国学生留学目的地中，虽然美国仍然是一个主流选择，但像英国，加拿大，澳大利亚，新加坡等正在吸引越来越多的中国学生。

"The Chinese market, home to more than 27 percent of the international students in the US, remains critical to DET's global expansion efforts," Wang said. "We prioritize the unique needs of Chinese students by focusing on product innovation, brand-building, and deepening partnerships within China's education ecosystem."
王表示 “中国市场是美国27%国际留学生的家园，对DET全球扩展努力至关重要。”，“我们通过专注产品创新，品牌建设，深化与中国教育生态系统的伙伴关系，优先考虑中国学生的独特需求”。

DET has also made efforts to strengthen its local presence in China by partnering with educational institutions, international schools and Sino-foreign universities, including Shanghai New York University and Wenzhou-Kean University.
DET通过和教育机构，国际大学和中外大学（包括上海纽约大学，温州肯恩大学）进行合作，努力加强它在中国本地的影响力。

Meanwhile, Wang said the company is expanding DET's use beyond study-abroad applications, and many international schools have adopted the DET for admissions and placement exams.
与此同时，王表示公司正在将DET用途扩展到海外留学申请之外，很多国际学校已经采用DET作为入学和分班测试。

"DET is committed to growing its partnerships with Chinese educational institutions, educators, and other stakeholders," Wang added. "We're expanding the use of DET beyond study-abroad scenarios and tapping into the growing demand for English proficiency assessments in domestic educational settings."
王补充道：“DET承诺将发展与中国教育机构，教育工作者和其他利益相关者的伙伴关系”，“我们正在将DET的使用范围扩大到海外留学之外，利用国内教育环境对英语水平评估日益增长的需求。”

Currently, Duolingo's revenue is mainly from subscription fees, advertising, the Duolingo English Test, and in-app purchases.
目前，Duolingo的收入主要来自订阅费用，广告，Duolingo英语考试及应用内的购买。

Looking ahead, the company sees further room for growth in DET businesses. Julie Chapman, senior institutional engagement executive of the DET, noted that while undergraduate programs in the US have broadly accepted the test, convincing graduate programs, which operate more autonomously, remains a challenge. "We have over 300 graduate programs at private and public institutions across the United States. There's significant opportunity for us to continue to grow that number. And that's something that the team specifically is working on," she said.
展望未来，公司看到DET业务未来进一步增长的空间。DET高级机构参与主管Julie Chapman指出，尽管美国的本科课程已经广泛接受该测试，但说服运作自主性更强的研究生课程仍有一定挑战。她表示 “我们在美国各地的私立和公立机构有超过300个研究生课程。我们有很大机会能继续增加该数字。而这也是我们团队正在特别努力的方向。”