Sharepoint Import Profile and Audience

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I'm getting comments & questions about different "group problems" on a previous post on Audience targeting ("Audience targeting and User profiles in MOSS 2007"), and it seem to be a good idea to clarify the different options available with audiences. These are some additional thoughts on scoping content in MOSS 2007.

1. SharePoint Groups - SharePoint Groups are a valid Target Audience mechanism. This is especially useful when the site administrators may not have access to Active Directory. With Sharepoint Groups, the site administrator have full control to modify his audience. SharePoint Groups have the added benefit of allowing self-enrollment if the site administrator wants to setup a site that might have different levels of information and allow the users themselves to subscribe to what components they'd like.
2. Active Directory Domain Groups or Roles- Active Directory domain groups are also a valid Target Audience. The nice thing with this option is that many organizations already have groups setup for internal use that are suitable for targeting specific areas of an organization. The SharePoint site administrator has however less or no control over the membership in the group. This might, on the other hand, be just what you want!
   
3. Audience Rules - These are very powerful and potentially maybe least understood. They can be used to do a number of convenient things. They can be setup with multiple rules and then setup to require a match to all rules or any rule. This allows a SharePoint Shared Services administrator to define and scope very flexible audiences that will update automatically as user information is changed and synchronized in to SharePoint. The rules might be as simple as belonging to a security group or being a part of a specific area of the Actove Directory organizational hierarchy. Group, list and organizational rules have operators of "Reports Under" and "Member Of". User profile property rules have operators of "Contains" and "Not Contains". You could for instance make a basic rule to match all users with the word Sales rep in their TitleSharePoint under their Skills and Manager in their TitleNew Employee Orientation Team distribution list.