"Push” 代表简单高效，用类似P2P的点到点方式将内容分发到终端，比用短信,彩信等传递广告高效得多。

New Channel for Internet Companies, Content Providers and
Advertisers to Communicate Directly with Consumers
LONDON--(Business Wire)--Celltick, the pioneers of interactive idle screen mobile media,
today announced it will be expanding its product portfolio to include
a Direct to Consumer (D2C) offering. The new solution will give
Internet companies, content providers and advertisers a new channel to
reach mobile users worldwide and expand their mobile footprint.

   The solution broadcasts to Symbian and Open OS mobile phones using
point-to-point technology. Using Celltick's existing LiveScreen Media
client, content and 'teaser' messages can be streamed across millions
of mobile phone idle-screens simultaneously, creating a network of
interactive, personal billboards.

   The LiveScreen Media client has traditionally been distributed on
the SIM and has a reach capacity of over 200 million. This new
solution now offers a client that can be virally distributed via SMS
and embedded on the phone, maximising Celltick's reach. The benefit of
having the client on the phone is there is a improved user interface,
delivering a better user experience with the use of graphics and
icons.

   Internet companies and content providers can utilise this mass
reach D2C solution to communicate directly with end consumers and send
news, information, content and other rich media. The solution has
already been proven to encourage content discovery as well as
increasing downloads and WAP site traffic. It can also be used for the
delivery of highly targeted and interactive mobile advertising
campaigns, just as Celltick's traditional LiveScreen Media platform
has been doing for the last 18 months.

   Celltick's pre-launch tests of the new client have shown
remarkable results. In a pilot conducted in North America 48% of focus
group members who received the application interacted with the system
over the course of 21 days, generating a remarkable average of 10
transactions per clicker.

   The new solution will also allow Celltick's existing operator
partners to extend their offering to Symbian phones and offer a mobile
media to customers of rival networks.

   Celltick has introduced this new solution to respond to the
changing market with growing sales of Symbian and smart phones,
emerging open operating environments such as Windows Mobile and Google
Andriod, and the growth of WAP usage. Celltick intends to increase its
cooperation with Internet leaders and global media agents to support
its D2C proposition and distribute its client.

   Stephen Dunford, CEO of Celltick, said: "LiveScreen Media is the
leading idle screen marketing platform. This product extension
presents an opportunity for our partner operators and global internet
leaders to capitalize on the booming market of smart phones and open
environments. Our new solution removes the barriers to reaching the
end user with a compelling user interface which serves as a proven
platform for mobile advertising."

   About Celltick (www.celltick.com)

   Celltick Technologies Ltd., the pioneer of Active Content
Marketing, has introduced a new medium into the mobile space. Its
flagship product, LiveScreen(TM) Media, allows content providers and
advertisers to broadcast targeted content and marketing messages to
millions of mobile idle screens, turning them into a network of
interactive billboards, creating a strong revenue stream for
operators.

   Celltick cooperates with mobile operators to turn their mobile
screen into a powerful revenue driver. The company has close relations
with all network infrastructure companies, major SIM vendors, leading
handset manufacturers and industry standard organisations, as well as
global content providers and media agents.

   With a reach capacity of 200 million users, LiveScreen(TM)
Media-powered services have already proven the power of the
idle-screen as the mobile marketing channel for active content
discovery and promotion. For more than six years leading operators
worldwide have been using the platform to promote mobile content and
drive traffic to their data services. Today LiveScreen(TM)
Media-powered services generate over 35 million monthly mobile
transactions.