The Long Grind Before You Become an Overnight Success
“So, what do you do?”
Ugh. I hated that question.
The truth was that we were trying to start a new venture but we hadn’t really
made any progress.
But, instead of just muttering something, I would force myself to
enthusiastically pitch our current struggling idea. They would nod along but the
skepticism on their face was hard to ignore.
And, when I was done, they would sometimes hit me with: “So, is that your
full-time thing?” Ugh. What that really meant was: you’re trying to tell me that
you spend all your time working on that ridiculous idea?
The Grind
We left our finance jobs in the summer of 2007, and we worked really, really
hard. By February of 2010, it had been over two and half years of hustling on no
salary. What did we have to show for it? Nothing.
We hadn’t made a dollar of revenue. We had been rejected by every investor we
talked to. We hadn’t been able to recruit anyone to join our team. We hadn’t
gotten traction with any of our ideas.
We had failed to get more than 10K monthly unique visitors for Yipit for the
last two years despite trying several ideas with it. We were going
sideways:
On a personal level, my life savings was disappearing. I kept getting hit
with late penalties on my credit card. Not because I didn’t have the cash to pay
it, but because I just didn’t want to think about it. It was too depressing to
look at my depleting bank account that I had worked so hard to build up. I
remember withdrawing all the money from my 401K account and having to confirm
that I did, in fact, understand the massive penalties I would incur for doing
so.
In all honesty, I probably would have given up earlier. The only reason why I
didn’t was out of loyalty to my co-founder, Jim, who had also quit his finance job. He
had passed up many amazing job opportunities to work alongside me and I wasn’t
going to quit on him.
Everything Changes
So, it’s now February of 2010, over two and half years since we started, and
we have yet another idea: build an aggregator for the early but quickly growing
daily deal industry. The idea was sound, timely and right up our alley since we
had been doing local deal aggregation for the last 9 months.
And, in just three days, everything changed.
We launched the new idea in a three-day scramble, got some initial press,
users loved it, and four months later raised $1 million from amazing investors.
A year after that, we’ve raised $6 million, made real revenue, attracted
hundreds of thousands of users, and recruited amazing people to join our team
(we’re hiring! join us!). And, best of
all, we’re just getting started.
So, what happened in those three days?
I’m convinced that if we had the idea for a daily deal aggregator back in
2007 or 2008 or even 2009, we wouldn’t have gotten traction because we would
have messed it up.
But, after two and half years of failing and learning, we knew exactly what
to do:
- Product strategy. We had become a part of the lean startup movement. I
had gone to the New York lean
startup meetups from the beginning, read Four
Steps to Epiphany, and knew we just needed to build a minimum viable
product. - Coding the prototype. I had taught
myself web development over the last few years and Jim had taught himself
front-end development. We didn’t need to find an outsourcer, we just quickly
built it ourselves. - Designing the user interface. We had already designed a
bunch of prototypes. We knew how to design the landing
page to collect user email addresses, the sign-up flow to collect
preferences and to ask our new users to spread the message. - Getting initial press. We knew how to craft
our story in a way that would get journalists interested. We got featured on
TechCrunch and Wired giving us a strong initial boost - Getting investors interested. We had built
relationships with many New York angel investors over the last few years and
we were able to quickly drum up some interest based on our traction since they
already knew who we were. - Building buzz. We had become
involved in the New York tech community and our friends in the industry
really helped us build initial buzz for Yipit
Now that I look back, I realize that I was wrong to think that we had nothing
to show for two and half years of hustling. While we didn’t have outward signs
of success, we had learned something very important: the art and science of
starting a new venture. It took us almost three years to know what exactly we
had to do during those three days.
And, so, to everyone out there who’s struggling and feels like they have
nothing to show for it, I hope this post keeps you going. You’re learning every
day. And, when the inspiration strikes, you’re going to be ready to pounce on
it.
From http://viniciusvacanti.com/2011/09/12/the-long-grind-before-you-become-an-overnight-success/